The trade fair business is a business in which we shape the future – for our customers, but also jointly with them. We work on developing new concepts and programmes to ensure that the Messe Düsseldorf Group retains its strong voice as a “relationship broker” in international business forums.
Our success shows the rightness of our approach: we are the undisputed global No. 1 in developing and organizing capital goods trade fairs and are seen in a correspondingly positive light by the business community and politicians. Nationally and internationally, we create the “basis for business” by establishing communication platforms for the capital goods industry and by organising premium specialist trade fairs.
The early identification of markets with high business potential is a core element of this strategy. Africa – and East Africa in particular – is such a market. As the organiser of interpack, the globally leading trade fair for the packaging sector and related processing industries, we have the expertise to establish the ideal conditions for bringing together supply and demand in Kenya and East Africa.
By doing so, we will be opening up enormous market opportunities for our customers, while helping local food producers to gain access to urgently needed technologies which can play a key role in developing the local economy and stemming food losses in the region. This is why the SAVE FOOD initiative, which we launched at interpack 2011 together with the Food and Agriculture Organization (FAO) of the United Nations, is supporting this step to take concrete measures in a country that is strongly affected by food losses at the beginning of the production chain.
Through the special form of the Food Processing & Packaging Exposyum, we and our cooperation partners, Starling Expo Ltd., are offering interested enterprises an event that has been designed specifically for the East African market, with a concept offering networking and marketing opportunities, while also supplying important information for engaging in activities at a local level. I invite you to consider this range of offerings as your entry to a market rich with opportunity.
Kindest regards,
Werner Matthias Dornscheidt
President and CEO of the Messe Düsseldorf Group
Düsseldorf, Germany
